Top 5 Digital Marketing Blog Posts for 2018

 Top 5 Digital Marketing Blog Posts for 2018

The marketing industry is ever-changing and our team is constantly learning and educating ourselves on how to stay ahead of the curve. We enjoy having this little “spot” on the internet to share with you the latest findings and helpful takeaways you can apply to your business. As we close the books on 2018, we thought it would be helpful to take a look at which blog posts from the past year you read and engaged with the most. So dig in to the recap and see what you may have missed…

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A Message of Gratitude "FIT" to Last

As we approach the Thanksgiving holiday, we can’t help but reflect on how grateful we are for partnerships we’ve built with our clients. We extend a big thanks to our clients that have trusted us with improving their digital footprint. We take great pride in the opportunity to help companies grow. But the relationships we’ve built with our clients extend beyond the research, reports, and campaigns…

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Top 6 Digital Marketing Trends for 2019

Well, we blinked and 2019 is a few short months away. Can you relate? As you’re entering Q4, you most likely have your 2019 budget, business and marketing plans on the brain. Feeling overwhelmed with how to set your 2019 marketing strategy and don’t know where to start? We’ve got some things for you to consider. We’ve dug into the research and compiled a list of the top digital marketing trends for 2019 and where you’ll get the most bang for your buck.   

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Overcoming Tech Growth Challenges: Lessons From Honeyfund

Overcoming Tech Growth Challenges: Lessons From Honeyfund

Although an appearance on Shark Tank certainly helped skyrocket Honeyfund’s success, and each entrepreneur’s journey is unique, the challenges faced while growing the tech company aren’t unlike many others. Here are some common challenges entrepreneurs face and how Honeyfund has overcome them to achieve success and continue to grow 12 years later.

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Know These 3 Things Before You Begin Marketing

Know These 3 Things Before You Begin Marketing

We know the importance of building a strong marketing foundation for our clients. When you are in the early stages of building a business, you are putting all of your energy into your product or service offering and are eager to get it in the hands of your prospective customers and clients. But even before setting your digital foundation, there are foundational business elements that every savvy business owner should have in place before investing too many dollars in marketing, and especially before adding advertising dollars into the mix.

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The 4 T’s of Business Growth

The 4 T’s of Business Growth

Synapse FL recently hosted their Innovation Summit in Tampa. The two-day event brought together innovators from all industries and stages of development to connect technology, regionally-based innovation, and entrepreneurial ecosystems throughout Florida. While there were some amazing technologies showcased, there were also practical learnings in growing your business.

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The Roles of Marketing & PR In Your Overall Business Strategy

The Roles of Marketing & PR In Your Overall Business Strategy

When it comes to marketing and public relations, there are common misconceptions that one can accomplish the goals of both, or that one needs to be chosen or is better than the other. In our experience, there are key differences in audience, tactics and goals, but also great opportunities when the two can work together, especially digitally.

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How To Use Emails to Convert Customers & Close Leads

How To Use Emails to Convert Customers & Close Leads

As marketers, we often review the customer journey, and how to bring leads into the top of the funnel through awareness campaigns as well as close and nurture customers towards the bottom of the funnel. Mailchimp, our favorite email automation tool, outlines some creative ways your business should be using email marketing to close leads or convert customers and boost sales.

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The Marketing Department's Action Plan For Natural Disasters

The Marketing Department's Action Plan For Natural Disasters

SpotOn is located in Tampa with the majority of our clients in Florida. We’ve spent much of the last couple of weeks helping prepare and communicate through the threats and consequences of Hurricane Irma. We feel thankful today that our business and client companies are safe and working toward getting their operations back to “business as usual.” Here are insights into questions asked, discussions had and ways to plan your marketing and communications for natural disasters.

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    4 Tips For Increasing Conversions on Your Website

    4 Tips For Increasing Conversions on Your Website

    Investing in a website for your business is a no brainer. It’s a necessary marketing tool that helps you gain visibility and credibility for the billions of search queries for products and services online each day. One mistake you don’t want to make is setting it and forgetting it. Your website brings great opportunity to not only boost brand recognition and expand market potential but also allows you to be where your audience is on their timing.

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    6 Reasons We Love Shopify

    6 Reasons We Love Shopify

    With the growth of the eCommerce market, clients come to us not just looking for digital marketing services, but for a complete eCommerce solution to help launch a new business or grow their current business. In our collective experience, there are quite a few platforms and payment gateways to choose from, however, over the past few years, we have fallen in love with Shopify.

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    The Ultimate Checklist For Setting Your Digital Marketing Foundation

    The Ultimate Checklist For Setting Your Digital Marketing Foundation

    Many of the clients we work with are entrepreneurs and small business owners who just aren’t marketing managers, but the founders and CEOs of their business. Being in this position means the priorities are business development relationships, operations and hiring good people, marketing isn’t always at the top of the list. This is why we have put together this ultimate checklist for setting your digital marketing foundation from the start. 

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    How Creating Personas Can Help Save Marketing Dollars

    How Creating Personas Can Help Save Marketing Dollars

    Before beginning any marketing tactics, audience segmentation and persona creation are crucial steps when you are building your foundational marketing strategy. It’s important to take the time to know your current customers and research how to directly reach and further engage them with relevant content.

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