Overcoming Tech Growth Challenges: Lessons From Honeyfund

Overcoming Tech Growth Challenges: Lessons From Honeyfund

Although an appearance on Shark Tank certainly helped skyrocket Honeyfund’s success, and each entrepreneur’s journey is unique, the challenges faced while growing the tech company aren’t unlike many others. Here are some common challenges entrepreneurs face and how Honeyfund has overcome them to achieve success and continue to grow 12 years later.

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The Ultimate Checklist For Setting Your Digital Marketing Foundation

The Ultimate Checklist For Setting Your Digital Marketing Foundation

Many of the clients we work with are entrepreneurs and small business owners who just aren’t marketing managers, but the founders and CEOs of their business. Being in this position means the priorities are business development relationships, operations and hiring good people, marketing isn’t always at the top of the list. This is why we have put together this ultimate checklist for setting your digital marketing foundation from the start. 

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How Creating Personas Can Help Save Marketing Dollars

How Creating Personas Can Help Save Marketing Dollars

Before beginning any marketing tactics, audience segmentation and persona creation are crucial steps when you are building your foundational marketing strategy. It’s important to take the time to know your current customers and research how to directly reach and further engage them with relevant content.

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The one thing I don't like about Ryan Holiday's book: Growth Hacker Marketing

The one thing I don't like about Ryan Holiday's book: Growth Hacker Marketing

There's really only one thing I struggled with while reading Growth Hacker Marketing.  In fact, I loved reading this book and the examples he used along with the description of the mindset. My problem has nothing to do with the principals of practice. But, let me ask you this . . . is your first impression of the book based on the title alone, positive or negative?

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A Serendipitous Encounter on a Y Combinator Podcast

A Serendipitous Encounter on a Y Combinator Podcast

Much of my continuing education often comes from podcasts. One recent morning, my attention was captured by Kevin Hale. Kevin created Wufoo originally out of Tampa, his hometown before heading to the west coast after acceptance to Y Combinator.  I was already a natural supporter of any growing technology from Tampa, I had already seen him speak and the topic was intriguing . . . “How to build products users love.”

And then I heard this:   
“When it comes to long-term relationships, or marriages, the only research that we ended up having to read was the stuff done by John Gottman.”

 

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