Discover conversion rate optimization tactics that move more customers closer to working with your brand.

We love sharing what we learn, practice, implement, and test in marketing. We’ve compiled our insights from shared articles in 2023 to make your marketing initiatives in 2024 bigger and better.

Let’s look at why website redesigns are necessary and the steps you can take to update and upgrade one of your brand’s most important marketing assets.

You’ve been working on a website development project for weeks. You finally set the site to live and sit back and bask in a job well done, a job completely complete. Well, not so fast. When your website goes live, you have ended one project, but started another. You’ve moved from the website development phase to the website maintenance phase.

Your website is only as good as the content that’s on it. Without the right B2B website content, your site can’t do its job. It can’t properly introduce your brand, products, and services and convert interested audiences into paying customers. Strategic B2B website content is essential, yet we’ve seen too many brands rush through the process of creating content and overlook its value. This is a mistake.

When you launch an eCommerce site, you immediately add a revenue stream to your business. You create ways for customers to buy from you without visiting your physical storefront. Yet, many brick-and-mortar businesses put off launching an online store.

Hands down, your website is the foundation of your digital marketing strategy. Website projects can feel daunting to consider - from a time and team resources perspective as well as a cost perspective - and the immediate question for us from many considering a redesign is “What’s a ballpark cost?”

With the growth of the eCommerce market, clients come to us not just looking for digital marketing services, but for a complete eCommerce solution to help launch a new business or grow their current business. In our collective experience, there are quite a few platforms and payment gateways to choose from, however, over the past few years, we have fallen in love with Shopify.

As your business's core online communication tool, investing in a website redesign every couple of years is a no brainer to keep the design fresh, relevant, and optimized. A big question we hear when deciding on a redesign is if the switchover will risk losing the SEO successes your site has built up.