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CONTENT & MESSAGING

Keyword research & SEO. Whether you are launching a new site or need ongoing planning, we help identify keyword and content opportunities to increase site visibility, organic traffic and rankings. Along with planning, we can implement keyword rich title tags and meta data based on what your customers are searching for and ensure your site is being indexed properly.

Content creation. Relevant content is key to building trust and loyalty with your audience. In addition to optimizing existing content and planning, SpotOn will work with you to create a content calendar and assist with creating landing pages, blog posts, social posts and more, to showcase your unique expertise and share your valuable knowledge to engage your audience. 

Website development & user experience. Sitemap development and user experience are key to any content marketing strategy. Understanding user behavior and ease of navigation go a long way. Through research and planning, we will help you understand your customer’s journey and identify ways to be relevant and useful to create more conversion opportunities.


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DISTRIBUTION & LISTENING

Email marketing & automation. Strategic communication is as important with clients as it is to a salesforce. With experience with Pardot, SpotOn can set up workflows and optimize nurture and drip campaigns. Using a platform such as Mailchimp, email automation creates endless possibilities for reaching your customers and influencers with the right messages at the right moments and with fewer resources. Learn more about email and marketing automation tactics.

Social media management & listening. Social media management is more than just scheduling posts. It’s actively planning and listening for opportunities to reach your audience and influencers. It’s also reporting and analytics to understand where your audience is and who is engaging with your content. We will plan, post and listen, and identify opportunities to grow your audience and increase engagement.

Directory placements. Online listening outside of social media includes directory management, site listings, ratings and reviews. We will create, optimize and maintain local business listings to ensure your brand is properly represented with consistent information and increases visibility for your customers to find you.

Looking to supplement organic content marketing efforts with paid advertising? Read on about how advertising can help amplify growth efforts.


YOU TALK. WE LISTEN.

How can we reach the right customers? What content will get their attention and increase engagement?

With a sound strategy and the right mix of tactics, we can help you unlock your growth potential. Get in touch with us today to set up a meeting to discuss the right tactics for you.