We’ve seen the value of email marketing work for many of our clients as they build strong relationships with their customers. In fact, we highly recommend it as a foundational element to your marketing plan.Read More
As your business's core online communication tool, investing in a website redesign every couple of years is a no brainer to keep the design fresh, relevant, and optimized. A big question we hear when deciding on a redesign is if the switchover will risk losing the SEO successes your site has built up.Read More
With kids spending over 40 hours a week on a mobile device, it’s no surprise there is so much discussion among parents over usage and safety.
What’s the right age for their first phone? How much time is too much on their device? How much should I be monitoring? Are kids becoming addicted?
It’s an enormous topic that can be overwhelming as a parent, especially as new devices and technologies emerge.Read More
I’ve watched Pinterest convert online sales to hundreds of thousands of dollars and I’ve seen Instagram grow a customer base at an exponential rate. Getting to the optimized budget on just the right platform is a journey that doesn’t happen overnight. However, there’s great data and insights to give you a good head start.Read More
While Mother's Day is a great time to remind us of all the inspiring women in our lives who run successful businesses while simultaneously running a successful household, their stories, tools, and advice on time management and work-life balance can translate to any great leader any time of year.Read More
“Millennials” is a term that has become commonplace with business owners and marketers. According to Turn, advertisers are spending more than 500% on reaching millennials than other groups. Understanding their consumer behavior is more important now than ever.Read More
SpotOn Digital Media uses a ranking matrix with these 5 points of criteria for building a blogger and influencer outreach program as part of a digital marketing mix. These 5 tips will help you create a successful blogger outreach campaign.Read More
There's really only one thing I struggled with while reading Growth Hacker Marketing. In fact, I loved reading this book and the examples he used along with the description of the mindset. My problem has nothing to do with the principals of practice. But, let me ask you this . . . is your first impression of the book based on the title alone, positive or negative?Read More
Much of my continuing education often comes from podcasts. One recent morning, my attention was captured by Kevin Hale. Kevin created Wufoo originally out of Tampa, his hometown before heading to the west coast after acceptance to Y Combinator. I was already a natural supporter of any growing technology from Tampa, I had already seen him speak and the topic was intriguing . . . “How to build products users love.”
And then I heard this:
“When it comes to long-term relationships, or marriages, the only research that we ended up having to read was the stuff done by John Gottman.”