4 Tips For Increasing Conversions on Your Website

4 Tips For Increasing Conversions on Your Website

Investing in a website for your business is a no brainer. It’s a necessary marketing tool that helps you gain visibility and credibility for the billions of search queries for products and services online each day. One mistake you don’t want to make is setting it and forgetting it. Your website brings great opportunity to not only boost brand recognition and expand market potential but also allows you to be where your audience is on their timing.

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6 Reasons We Love Shopify

6 Reasons We Love Shopify

With the growth of the eCommerce market, clients come to us not just looking for digital marketing services, but for a complete eCommerce solution to help launch a new business or grow their current business. In our collective experience, there are quite a few platforms and payment gateways to choose from, however, over the past few years, we have fallen in love with Shopify.

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The Ultimate Checklist For Setting Your Digital Marketing Foundation

The Ultimate Checklist For Setting Your Digital Marketing Foundation

Many of the clients we work with are entrepreneurs and small business owners who just aren’t marketing managers, but the founders and CEOs of their business. Being in this position means the priorities are business development relationships, operations and hiring good people, marketing isn’t always at the top of the list. This is why we have put together this ultimate checklist for setting your digital marketing foundation from the start. 

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How Creating Personas Can Help Save Marketing Dollars

How Creating Personas Can Help Save Marketing Dollars

Before beginning any marketing tactics, audience segmentation and persona creation are crucial steps when you are building your foundational marketing strategy. It’s important to take the time to know your current customers and research how to directly reach and further engage them with relevant content.

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How to Keep Kids Safe on Mobile Devices

How to Keep Kids Safe on Mobile Devices

With kids spending over 40 hours a week on a mobile device, it’s no surprise there is so much discussion among parents over usage and safety.

What’s the right age for their first phone? How much time is too much on their device? How much should I be monitoring? Are kids becoming addicted?

It’s an enormous topic that can be overwhelming as a parent, especially as new devices and technologies emerge. 

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Instagram or Pinterest: What's Right For Your Business?

Instagram or Pinterest: What's Right For Your Business?

I’ve watched Pinterest convert online sales to hundreds of thousands of dollars and I’ve seen Instagram grow a customer base at an exponential rate. Getting to the optimized budget on just the right platform is a journey that doesn’t happen overnight. However, there’s great data and insights to give you a good head start.

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The one thing I don't like about Ryan Holiday's book: Growth Hacker Marketing

The one thing I don't like about Ryan Holiday's book: Growth Hacker Marketing

There's really only one thing I struggled with while reading Growth Hacker Marketing.  In fact, I loved reading this book and the examples he used along with the description of the mindset. My problem has nothing to do with the principals of practice. But, let me ask you this . . . is your first impression of the book based on the title alone, positive or negative?

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A Serendipitous Encounter on a Y Combinator Podcast

A Serendipitous Encounter on a Y Combinator Podcast

Much of my continuing education often comes from podcasts. One recent morning, my attention was captured by Kevin Hale. Kevin created Wufoo originally out of Tampa, his hometown before heading to the west coast after acceptance to Y Combinator.  I was already a natural supporter of any growing technology from Tampa, I had already seen him speak and the topic was intriguing . . . “How to build products users love.”

And then I heard this:   
“When it comes to long-term relationships, or marriages, the only research that we ended up having to read was the stuff done by John Gottman.”

 

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