Marketing Mentor: Project Management & Brand Strategy
Case Study: Vector Solutions
Vector Solutions is on a mission to change the world through revolutionary technology solutions that serve everyday heroes — the ‘lifelong learners’ — who continually strive for excellence in all they do. Their online learning and performance solutions are like pieces of a puzzle, each fitting into the bigger picture of their end goal — safer, more compliant and more effective organizations.
“SpotOn's ability to advise on best practices, prioritize what matters most and hold the team accountable significantly contributed to a timely and successful brand and website launch. Their expertise has been exemplary, and we are confident in SpotOn's capabilities to continue to support the growth our brand.” - Victoria Zambito, SVP Content & Communications
A branding strategy that could scale with their growth, a new website to consolidate brands, and content to present industry thought leadership.
Research and testing lead to an endorsed parent brand hierarchy along with a new site, frequent site content, and a social media strategy.
A comprehensive brand guideline supports consistent messaging, informed employees and a tight process for new brand acquisition. Vectorsolutions.com is a leading industry resource with multiple times visitor growth month after month.