Marketing agencies are rather fragmented right now making it hard to know who to choose and what type of agency will align with your business strategy, culture and current growth stage. There are agencies who focus on branding, some focus on PR and communications, others specialize in advertising and creative production and some specialize in SEO and other very specific digital marketing efforts. With the multitude of agencies out there offering a wide array of services, it can be challenging to choose the most appropriate one (or more than one) to satisfy your need...Read More
Email marketing works. In fact, it’s still one of the most effective digital tools for customer and prospect connection. Those rolling their eyes may be of the mindset that email marketing is dead. People are quick to dub email marketing as passé but hear us out on why it’s still winning.Read More
Digital marketing, traditional marketing, content marketing, social media, advertising, organic growth, branding, email - the list of marketing terms, techniques and strategies grow each year thanks to both evolving technologies and evolving audiences. Within that list of opportunities though, content marketing is woven into each (if not it should be!) as it plays an essential role in successfully connecting with your customers and prospects.Read More
Search Engine Optimization (SEO) and Search Engine Marketing (SEM), are options you might hear thrown around often in the marketing world as viable tools to garner attention and conversions from your audience, but many aren’t totally sure what they even mean much less which one or if the combination of the two makes sense for their company. Let’s clear up what SEO and SEM are and how they’re used to help your company grow.Read More
Defining your brand isn’t a new concept, but now more than ever, many companies understand the importance of using their brand to connect with potential buyers on an emotional level. Therefore, it’s paramount to not only define your brand but to live it out. And branding isn’t just for larger companies with a jumbo marketing budget - it’s a crucial component to small businesses and startups. In fact, these companies should rely on leveraging their branding even more than larger more-established companies in order to stand out from the noise.Read More
Social media is changing for businesses, and if you don’t know how to navigate those changes, it could be frustrating and costly. The larger social media platforms (like Facebook, LinkedIn and Instagram) are constantly updating their algorithms to allow users to see more friends and family content and less business content. Twitter is on its own journey to clean up its feed and remove bots and fake accounts, which sounds nice and is for many, but a significant drop in followers overnight can hurt your Twitter business profile.Read More
We frequently stress the importance of alignment between the sales and marketing departments within an organization. Their synergy is a critical component to the success of a company. Unfortunately, though, Hubspot says a mere 22% of companies feel like their sales and marketing departments are jiving. This isn’t good for the company, and it isn’t good for the customer.
Knowing the struggle many have, we felt we could all benefit from diving in a bit deeper to the subject. There are many ways marketing techniques benefit the sales process, but let’s look at the benefits of marketing automation.
The marketing industry is ever-changing and our team is constantly learning and educating ourselves on how to stay ahead of the curve. We enjoy having this little “spot” on the internet to share with you the latest findings and helpful takeaways you can apply to your business. As we close the books on 2018, we thought it would be helpful to take a look at which blog posts from the past year you read and engaged with the most. So dig in to the recap and see what you may have missed…Read More
As we approach the Thanksgiving holiday, we can’t help but reflect on how grateful we are for partnerships we’ve built with our clients. We extend a big thanks to our clients that have trusted us with improving their digital footprint. We take great pride in the opportunity to help companies grow. But the relationships we’ve built with our clients extend beyond the research, reports, and campaigns…Read More
Well, we blinked and 2019 is a few short months away. Can you relate? As you’re entering Q4, you most likely have your 2019 budget, business and marketing plans on the brain. Feeling overwhelmed with how to set your 2019 marketing strategy and don’t know where to start? We’ve got some things for you to consider. We’ve dug into the research and compiled a list of the top digital marketing trends for 2019 and where you’ll get the most bang for your buck.Read More
Recently, our team attended Digital Summit Tampa to gain insights from industry leaders across several industries and expertise. From B2C to B2B, large companies and small companies from all over the country, the event resulted in great information and perspective we are eager to share and implement.Read More
Although an appearance on Shark Tank certainly helped skyrocket Honeyfund’s success, and each entrepreneur’s journey is unique, the challenges faced while growing the tech company aren’t unlike many others. Here are some common challenges entrepreneurs face and how Honeyfund has overcome them to achieve success and continue to grow 12 years later.Read More
We know the importance of building a strong marketing foundation for our clients. When you are in the early stages of building a business, you are putting all of your energy into your product or service offering and are eager to get it in the hands of your prospective customers and clients. But even before setting your digital foundation, there are foundational business elements that every savvy business owner should have in place before investing too many dollars in marketing, and especially before adding advertising dollars into the mix.Read More
Synapse FL recently hosted their Innovation Summit in Tampa. The two-day event brought together innovators from all industries and stages of development to connect technology, regionally-based innovation, and entrepreneurial ecosystems throughout Florida. While there were some amazing technologies showcased, there were also practical learnings in growing your business.Read More
When it comes to marketing and public relations, there are common misconceptions that one can accomplish the goals of both, or that one needs to be chosen or is better than the other. In our experience, there are key differences in audience, tactics and goals, but also great opportunities when the two can work together, especially digitally.Read More
This past month we attended Internet Summit to get the latest and greatest about digital marketing tools, ideas, and practical solutions that can be applied as we move into 2018. Below are the top 3 themes from dozens of speakers that resonated as we grow with our clients in 2018.Read More
As marketers, we often review the customer journey, and how to bring leads into the top of the funnel through awareness campaigns as well as close and nurture customers towards the bottom of the funnel. Mailchimp, our favorite email automation tool, outlines some creative ways your business should be using email marketing to close leads or convert customers and boost sales.Read More
SpotOn is located in Tampa with the majority of our clients in Florida. We’ve spent much of the last couple of weeks helping prepare and communicate through the threats and consequences of Hurricane Irma. We feel thankful today that our business and client companies are safe and working toward getting their operations back to “business as usual.” Here are insights into questions asked, discussions had and ways to plan your marketing and communications for natural disasters.