Digital Marketing Services
We create thoughtful digital marketing strategies that expand your brand and activate growth with inbound lead generation and nurturing tactics.
We plan for success from day one of our engagement and success starts with getting to know you, your brand, and your process. Our research and strategy service is the start of all of our engagements. The recommended suite of service beyond the research is custom to our discoveries and your desires. Your desires and pace, and our discoveries and recommendations compile the ultimate long-term partnership.
Starter Bundle - The Foundation
Research & Strategy
Through technical SEO audits, objective site evaluation, campaign reviews, competitive research and market analysis, we research and analyze how to best position your brand to your target audience. We build a strategy that includes thoughtful tactics and key performance indicators to grow your business.
Website Optimization
Your website is the foundation of all of your marketing. Your site can make or break a new customer. We optimize websites that are easy to navigate and enhance the user experience. We focus on ensuring visitors can clearly understand what you do and have quick and easy ways to get in touch with you.
Reporting & Analytics
The creation and optimization of any marketing effort begins with data. Reviewing site analytics and campaign analytics along with your business intelligence and reporting allows us to make relevant recommendations and execute toward your sweet spot of marketing spend and results.
Intermediate Bundle - Organic Growth
Content Creation & SEO
SpotOn can create the messaging needed for optimum conversion and retention. Whether it be website pages, email campaigns, digital ads, blog content or social posts, we use keyword research and your brand’s promise for motivation. Message alignment across all digital channels with essential call to actions are sure create the best user experience and customer connection.
Email Marketing
Strategic, personalized inbox communication can be based on interactions like registrations, purchases or outbound messaging like newsletters sharing resourceful content from your blog, updates, and new promotions. With a smart email marketing tool, we can help build your lists, design email templates, and automate or schedule relevant email communication to your community.
Social Management
Social media management can be time consuming if you're short on resources and not sure where to focus. But with the right plan, you’re sure to engage your audience. We will audit your pages and create a strategy with your unique brand voice. We manage a posting calendar, schedule posts, and listen for opportunities to reach and build your audience and influencers.
Advanced Bundle - Amplified Growth
Search & Display Advertising
Audience targeting with search and display advertising is so sophisticated today. Acquire new customers on a cost per click basis optimized to a cost per new lead acquisition with knowledgable attribution tracking. Stay top of mind with site retargeting and show up where your most valued prospects are browsing. We tend to geek out on this stuff.
Marketing Automation
Using software to automate digital marketing activities provides an efficiency and alignment with sales we get excited about. As a HubSpot diamond agency partner, we combine the machine with the team and skills to utilize the tool to its optimum potential. We’ll get you from top of the marketing funnel, to the close and nurture of a customer.
E-Commerce Advertising
E-commerce advertising and marketing requires a unique set of expertise. The SpotOn team understands online cart conversion, the wealth of shopping ad types, and the value of reviews and referrals. We’ll be sure all E-Commerce pages are optimized for your best chance of conversion and use shopping funnel analytics to learn along the way.