With so many platforms, mediums, and tactics, it can be difficult to pinpoint what content marketing priorities are really important and will produce the best results for your business. Let us help alleviate that confusion. Here are the top four B2B content marketing priorities you should focus on as you go into 2020.

Here’s everything you need to know about Google’s newest core update and what it means for how relevant Google views your site.

Digital marketing, traditional marketing, content marketing, social media, advertising, organic growth, branding, email - the list of marketing terms, techniques and strategies grow each year thanks to both evolving technologies and evolving audiences. Within that list of opportunities though, content marketing is woven into each (if not it should be!) as it plays an essential role in successfully connecting with your customers and prospects.

Many of the clients we work with are entrepreneurs and small business owners who just aren’t marketing managers, but the founders and CEOs of their business. Being in this position means the priorities are business development relationships, operations and hiring good people, marketing isn’t always at the top of the list. This is why we have put together this ultimate checklist for setting your digital marketing foundation from the start. 

Before beginning any marketing tactics, audience segmentation and persona creation are crucial steps when you are building your foundational marketing strategy. It’s important to take the time to know your current customers and research how to directly reach and further engage them with relevant content.