I’ve watched Pinterest convert online sales to hundreds of thousands of dollars and I’ve seen Instagram grow a customer base at an exponential rate. Getting to the optimized budget on just the right platform is a journey that doesn’t happen overnight. However, there’s great data and insights to give you a good head start.

While Mother's Day is a great time to remind us of all the inspiring women in our lives who run successful businesses while simultaneously running a successful household, their stories, tools, and advice on time management and work-life balance can translate to any great leader any time of year.

“Millennials” is a term that has become commonplace with business owners and marketers. According to Turn, advertisers are spending more than 500% on reaching millennials than other groups. Understanding their consumer behavior is more important now than ever. 

Have your marketing efforts plateaued? Are you not seeing the business growth and ROI from your marketing efforts that you had hoped for?

SpotOn Digital Media uses a ranking matrix with these 5 points of criteria for building a blogger and influencer outreach program as part of a digital marketing mix.  These 5 tips will help you create a successful blogger outreach campaign. 

There's really only one thing I struggled with while reading Growth Hacker Marketing.  In fact, I loved reading this book and the examples he used along with the description of the mindset. My problem has nothing to do with the principals of practice. But, let me ask you this . . . is your first impression of the book based on the title alone, positive or negative?

Much of my continuing education often comes from podcasts. One recent morning, my attention was captured by Kevin Hale. Kevin created Wufoo originally out of Tampa, his hometown before heading to the west coast after acceptance to Y Combinator.  I was already a natural supporter of any growing technology from Tampa, I had already seen him speak and the topic was intriguing . . . “How to build products users love.”

And then I heard this:   
“When it comes to long-term relationships, or marriages, the only research that we ended up having to read was the stuff done by John Gottman.”