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AMANDA EICHMANN, Digital Strategist

Amanda is an experienced project manager and digital marketer and specializes in planning, strategy, and delivery of content marketing campaigns. Using competitive research and consumer insight, she helps ensure all aspects of your website and digital marketing campaign are working together to give you the best ROI. With experience in branding, marketing, and digital project management, she can help shape any business strategy from ideation to creation. She has an appreciation for content marketing, building websites around an authentic brand, and creating and curating content to increase visibility, traffic, and conversions.

Prior to joining the SpotOn team, Amanda was a Brand Manager at SPARK where she worked with former clients such as American Heart Association, Texas Children's Hospital, and Experience Kissimmee. There she helped with the strategic direction and delivery of brand and content projects. Previously, she's helped managed website design and development projects, ensuring user experience best practices. She's worked directly with designers, developers, and digital marketers to ensure websites and digital marketing campaigns are all aligned and optimized.

Amanda is a Tampa native and graduate of the University of Florida. She holds a Bachelor of Science in Business with a specialization in Marketing and minors in Leadership and Mass Communications, as well as a Master's in Sport Management.

Connect with Amanda on LinkedIn.