Digital Marketing Manager
Carissa is an experienced digital marketing manager with nearly a decade of experience leading digital marketing strategy and execution, such as search engine optimization (SEO), conversion rate optimization (CRO), pay-per-click (PPC) advertising, display advertising, social media advertising, social media marketing and content marketing strategy.
She specializes in creating successful digital strategies through a combination of planning and strategy techniques, as well as brand, market, competitive and consumer insight. She relies heavily on analytics to make data-driven decisions and campaign optimizations.
Carissa graduated from the University of Florida and holds a Bachelor of Science in Public Relations, she is Google AdWords Certified and enjoys giving back to the Tampa Bay community through volunteer and leadership work.