Director of Digital Strategy


Kristina is an experienced digital marketer and specializes in creating successful digital strategies through a combination of planning and strategy techniques, as well as brand, market, competitive and consumer insight. She has an appreciation for all digital channels and enjoys developing imaginative solutions for how they can work together. Her main goal is to ensure that the strategy developed for the client is reflective of their objectives and is executed in such a way that it not only meets their goals, but exceeds them. Kristina understands that measurement is crucial and enjoys diving into data to make wise, insight-driven strategy recommendations.

Prior to joining the SpotOn team, Kristina was the Chief Marketing Officer at Salt Pines, a Southern Lifestyle retail store. While at Salt Pines she strategically developed the Salt Pines brand and redesigned the website to create a better consumer experience and increase online sales. She also successfully identified, developed and managed all traditional and digital marketing initiatives as well as in store events. Previously, Kristina managed advertising, marketing, and event efforts for Steak ‘n Shake, Club Med, Carnival Corporation, British Virgin Islands, Wyndham Hotels & Resorts, and Tobacco Free Florida.

Kristina graduated from Florida State University with honors, and holds a Bachelor of Science in Communication with a specialization in Advertising and a minor in Business. Kristina is a proud military wife and is blessed with two handsome boys and a sweet little girl.

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