Marketing Automation with Pardot

What is Pardot?

Pardot is a marketing automation tool from Salesforce that combines the power of marketing and sales to increase leads and nurture prospects. Pardot makes it easy to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Just because it’s “automation” doesn’t mean it takes anything out of the “relationship” behind nurturing key prospects. Pardot helps you send the right message at the right time to build stronger relationships.

How can Pardot help build my business?

It’s all about the data! Data for your company can come from many places - Salesforce, paid search solutions, and other email marketing platforms to name a few. Pardot links them all in one place to leverage all the data to build marketing automation campaigns so your team can work smarter not harder.

Pardot is best for B2B organizations and teams that are looking to more effectively and efficiently:

  • Nurture Prospects & Build Relationships
  • Generate High-Quality Leads
  • Accelerate Your Sales Cycle
  • Send Relevant, Targeted Content
  • Measure Marketing ROI

How do I get started?

Pardot is a commitment for your organization that can have great results over time. The set-up is key, and is where we help set the foundation for success. We take care of all the technical details to get started and through collaborative planning, we set-up the workflows, communication points, email templates and campaigns catered for your team. From there we train your team or work as an ongoing contractor to continuously improve workflows and messaging.

Out of the box, Pardot includes these key features we can help navigate:

  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Once Pardot is up and running, we are there to continually support and grow your marketing automation programs to increase conversions and grow your business. We will report on all campaigns to ensure all efforts are optimized and to increase ROI.

Success Story

Moffitt Physician Liaisons

The Physician Liaisons at Moffitt Cancer Center play a key role in connecting referring physicians with Moffitt to improve patient outcomes. In order to effectively build relationships with several physicians, the team needed to streamline their day to day communications to effectively serve doctors and patients. Through marketing automation, the liaisons are able to send stronger messages on a more consistent basis, building stronger partnerships and serving more doctors and patients. In the first 5 months of using Pardot, they saw:

  • An average of 128% increase in prospect activity month over month
  • An average of 183% increase in prospects with web activity month over month


Boost sales in the next quarter, increase conversion rate, decrease cost per conversion- whatever your goals are, we will develop a sound solution to help grow your online business.