In 2020, many brick-and-mortar businesses had to pivot. With their doors shut, they had to find another way to serve customers -- so they built an online store. Many brands launched eCommerce stores to help their business survive COVID-19 lockdowns.

Now, many brands are realizing that the opportunities of an online store can outlast COVID-19 closures. An online store can continue to create additional revenue, especially when you optimize and amplify it.

When you launch an eCommerce site, you immediately add a revenue stream to your business. You create ways for customers to buy from you without visiting your physical storefront. Yet, many brick-and-mortar businesses put off launching an online store.

As marketers, we often review the customer journey, and how to bring leads into the top of the funnel through awareness campaigns as well as close and nurture customers towards the bottom of the funnel. Mailchimp, our favorite email automation tool, outlines some creative ways your business should be using email marketing to close leads or convert customers and boost sales.

With the growth of the eCommerce market, clients come to us not just looking for digital marketing services, but for a complete eCommerce solution to help launch a new business or grow their current business. In our collective experience, there are quite a few platforms and payment gateways to choose from, however, over the past few years, we have fallen in love with Shopify.