Find new ways to supercharge your email marketing and boost opens, clicks, and audience engagement.

We love sharing what we learn, practice, implement, and test in marketing. We’ve compiled our insights from shared articles in 2023 to make your marketing initiatives in 2024 bigger and better.

With so many marketing channels to choose from, it can be easy for email marketing to get lost in the mix. Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. Don’t overlook the power of email marketing.  

Email marketing is a powerful digital marketing strategy. But, what does it mean to properly execute email marketing? What are the best strategies for getting the most out of each campaign? And, what email benchmarks do you need to hit to consider your campaign a success?

Email marketing works. In fact, it’s still one of the most effective digital tools for customer and prospect connection. Those rolling their eyes may be of the mindset that email marketing is dead. People are quick to dub email marketing as passé but hear us out on why it’s still winning.

As marketers, we often review the customer journey, and how to bring leads into the top of the funnel through awareness campaigns as well as close and nurture customers towards the bottom of the funnel. Mailchimp, our favorite email automation tool, outlines some creative ways your business should be using email marketing to close leads or convert customers and boost sales.

We’ve seen the value of email marketing work for many of our clients as they build strong relationships with their customers. In fact, we highly recommend it as a foundational element to your marketing plan.