Digital Marketing Insights
Ask These 3 Questions Before Hiring an In-House Marketer
Every business needs marketing support. Whether the help comes from one in-house marketer, a large marketing team, or an outsourced agency -- marketing support is essential for brands that are actively growing their business and seeking new customers.
4 Top B2B Content Marketing Priorities to Focus on In 2020
With so many platforms, mediums, and tactics, it can be difficult to pinpoint what content marketing priorities are really important and will produce the best results for your business. Let us help alleviate that confusion. Here are the top four B2B content marketing priorities you should focus on as you go into 2020.
How Much Does a Website Cost?
Hands down, your website is the foundation of your digital marketing strategy. Website projects can feel daunting to consider - from a time and team resources perspective as well as a cost perspective - and the immediate question for us from many considering a redesign is “What’s a ballpark cost?”
What Is Marketing, Anyway?
If you were to play your own version of ‘Billy On The Street,’ asking 10 unsuspecting passersby to define marketing, you’d probably get 10 different answers. Here, we take out the guesswork.
Breaking Down Your 2020 Marketing Budget
Humans have sought to market their goods and services for as long as, well, goods and services have existed. But digital marketing has revolutionized everything. Here, we talk about four areas of focus so you can get the most bang for your marketing budget buck in 2020.
SpotOn Council Post: What We Learned At The Digital Summit Series 2019
For two days, our team networked and attended amazing sessions at the Digital Summit to learn digital marketing best practices, latest trends, and strategies. Here, the SpotOn Agency Council explains the future landscape of the digital economy.
Does Google View Your Site As Relevant? How To Know.
Here’s everything you need to know about Google’s newest core update and what it means for how relevant Google views your site.
How to Choose the Right Marketing Agency for Your Business
Marketing agencies are rather fragmented right now making it hard to know who to choose and what type of agency will align with your business strategy, culture and current growth stage. Here are tips to help you vet your options and choose the best partner.
Yes, Email Marketing Still Works
Email marketing works. In fact, it’s still one of the most effective digital tools for customer and prospect connection. Those rolling their eyes may be of the mindset that email marketing is dead. People are quick to dub email marketing as passé but hear us out on why it’s still winning.
A Good Content Strategy Doesn’t Start and Stop with Writing a Blog Article
Digital marketing, traditional marketing, content marketing, social media, advertising, organic growth, branding, email - the list of marketing terms, techniques and strategies grow each year thanks to both evolving technologies and evolving audiences. Within that list of opportunities though, content marketing is woven into each (if not it should be!) as it plays an essential role in successfully connecting with your customers and prospects.