Google is always updating and changing its advertising options to create more ways for brands to find success on their platform. To dig into these opportunities and drive more traffic, generate more leads, and make more sales -- you need to know how to use Google advertising and keep up with their latest features and functions.

Every business needs marketing support. Whether the help comes from one in-house marketer, a large marketing team, or an outsourced agency -- marketing support is essential for brands that are actively growing their business and seeking new customers.

With so many platforms, mediums, and tactics, it can be difficult to pinpoint what content marketing priorities are really important and will produce the best results for your business. Let us help alleviate that confusion. Here are the top four B2B content marketing priorities you should focus on as you go into 2020.

Hands down, your website is the foundation of your digital marketing strategy. Website projects can feel daunting to consider - from a time and team resources perspective as well as a cost perspective - and the immediate question for us from many considering a redesign is “What’s a ballpark cost?”

If you were to play your own version of ‘Billy On The Street,’ asking 10 unsuspecting passersby to define marketing, you’d probably get 10 different answers. Here, we take out the guesswork.

Humans have sought to market their goods and services for as long as, well, goods and services have existed. But digital marketing has revolutionized everything. Here, we talk about four areas of focus so you can get the most bang for your marketing budget buck in 2020.

For two days, our team networked and attended amazing sessions at the Digital Summit to learn digital marketing best practices, latest trends, and strategies. Here, the SpotOn Agency Council explains the future landscape of the digital economy.

Here’s everything you need to know about Google’s newest core update and what it means for how relevant Google views your site.

Marketing agencies are rather fragmented right now making it hard to know who to choose and what type of agency will align with your business strategy, culture and current growth stage. Here are tips to help you vet your options and choose the best partner.

Email marketing works. In fact, it’s still one of the most effective digital tools for customer and prospect connection. Those rolling their eyes may be of the mindset that email marketing is dead. People are quick to dub email marketing as passé but hear us out on why it’s still winning.