Before beginning any marketing tactics, audience segmentation and persona creation are crucial steps when you are building your foundational marketing strategy. It’s important to take the time to know your current customers and research how to directly reach and further engage them with relevant content.

Business owners have been struggling with the decision to outsource marketing for years. When you are running a business, with a little more than your bottom line on your mind, it may feel more comfortable to hire an in-house marketer to handle everything versus outsourcing to an agency or a random freelancer.

How much should I be spending? Should I be doing email marketing? Does social media have a high ROI? As business owners, there is a lot to consider when it comes to positioning and marketing your business along with what it means for your bottom line.

When it comes to marketing, businesses have similar core objectives: increase leads, grow client base, and generate awareness. But few look to LinkedIn to get the results they desire. 

With the holidays sneaking up on us, it’s time to get your marketing plans in place if you haven’t already. Typically holiday campaigns can run from the first week of November through Christmas. This burst of retailers advertising causes more competition in the digital advertising space.

You’ve appropriately set your foundation with a solid mix of organic marketing tactics, but standing out in a big way with organic efforts only can be challenging. Amplifying efforts with paid strategies can make all the difference in increasing ROI and decreasing cost per acquisition. 

We’ve seen the value of email marketing work for many of our clients as they build strong relationships with their customers. In fact, we highly recommend it as a foundational element to your marketing plan.

As Entrepreneur in Residence, our very own Robyn Spoto shares how the Tampa Bay WaVE is supporting the thriving startup community in Tampa. 

As your business's core online communication tool, investing in a website redesign every couple of years is a no brainer to keep the design fresh, relevant, and optimized. A big question we hear when deciding on a redesign is if the switchover will risk losing the SEO successes your site has built up.

I’ve watched Pinterest convert online sales to hundreds of thousands of dollars and I’ve seen Instagram grow a customer base at an exponential rate. Getting to the optimized budget on just the right platform is a journey that doesn’t happen overnight. However, there’s great data and insights to give you a good head start.