Digital Marketing Insights
The Ultimate Checklist For Setting Your Digital Marketing Foundation
Many of the clients we work with are entrepreneurs and small business owners who just aren’t marketing managers, but the founders and CEOs of their business. Being in this position means the priorities are business development relationships, operations and hiring good people, marketing isn’t always at the top of the list. This is why we have put together this ultimate checklist for setting your digital marketing foundation from the start.
How Creating Personas Can Help Save Marketing Dollars
Before beginning any marketing tactics, audience segmentation and persona creation are crucial steps when you are building your foundational marketing strategy. It’s important to take the time to know your current customers and research how to directly reach and further engage them with relevant content.
In House vs. Outsourcing: Advantages of having a virtual, digital team
Business owners have been struggling with the decision to outsource marketing for years. When you are running a business, with a little more than your bottom line on your mind, it may feel more comfortable to hire an in-house marketer to handle everything versus outsourcing to an agency or a random freelancer.
Digital Marketing Trends You Can’t Afford to Ignore & What To Do
How much should I be spending? Should I be doing email marketing? Does social media have a high ROI? As business owners, there is a lot to consider when it comes to positioning and marketing your business along with what it means for your bottom line.
5 Surprising Ways LinkedIn Can Help Your Business
When it comes to marketing, businesses have similar core objectives: increase leads, grow client base, and generate awareness. But few look to LinkedIn to get the results they desire.
How To Be Efficient With Holiday Advertising
With the holidays sneaking up on us, it’s time to get your marketing plans in place if you haven’t already. Typically holiday campaigns can run from the first week of November through Christmas. This burst of retailers advertising causes more competition in the digital advertising space.
What You Need To Know About Facebook Advertising
You’ve appropriately set your foundation with a solid mix of organic marketing tactics, but standing out in a big way with organic efforts only can be challenging. Amplifying efforts with paid strategies can make all the difference in increasing ROI and decreasing cost per acquisition.
How Email Marketing Can Change Your Business
We’ve seen the value of email marketing work for many of our clients as they build strong relationships with their customers. In fact, we highly recommend it as a foundational element to your marketing plan.
In the News: Thriving Entrepreneurs in Tampa Bay
As Entrepreneur in Residence, our very own Robyn Spoto shares how the Tampa Bay WaVE is supporting the thriving startup community in Tampa.
What You Need to Know Before Launching a New Website
As your business's core online communication tool, investing in a website redesign every couple of years is a no brainer to keep the design fresh, relevant, and optimized. A big question we hear when deciding on a redesign is if the switchover will risk losing the SEO successes your site has built up.